Trade Marketing Manager Job Description, Duties and Trade Marketing Manager Career | Bromundlaw (2023)

Trade Marketing Manager Job Description, Duties and Trade Marketing Manager Career | Bromundlaw (1)

Author: Artie

Published: 24 Mar 2020

Brand Equity, Trade Marketing Managers, Trade Marketing Assistants, Marketing Managers, Marketing Managers, The Role of Marketing Managers in a Small Company and more about trade marketing manager job. Get more data about trade marketing manager job for your career planning.

Trade Marketing Manager Job Description, Duties and Trade Marketing Manager Career | Bromundlaw (2)

Table of Content

  1. Brand Equity
  2. Trade Marketing Managers
  3. Trade Marketing Assistants
  4. Marketing Managers
  5. The Role of Marketing Managers in a Small Company
  6. Trade Marketing: A Strategy for Selling Products to Businesses
  7. How did you become a marketing manager?
  8. The Role of Managers in Advertising, Promotion and Marketing

Brand Equity

Brand equity is created by having a wide marketing experience and an entrepreneurial spirit in addition to acollaborative planning and execution process.

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Trade Marketing Managers

B2B marketing is a branch of trade marketing that aims to increase demand with supply chain partners. The process of manufacturers marketing to future wholesalers, retailers, and distributors is known as the process of manufacturers marketing. Trade marketing managers are responsible for developing and selling local brands to companies who can distribute them to their customers.

Their target audience will include distributors and retailers who can sell the product. A trade marketing manager's salary can be different depending on location, education, and experience. The national average salary for a trade marketing manager is $103,700, according to Glassdoor.

Trade Marketing Assistants

Today's consumer-driven market calls for marketers with specialized skills. Trade marketing is an example. Trade marketing is a discipline of marketing that tries to increase demand at the retailer, distributor, and wholesaler levels as compared to the consumer level.

After two years, a trade marketing assistant will usually start as a trade marketing assistant and move on to an executive role, and after three to five years, a manager. A trade marketing manager may see their portfolio increase to cover a regional one with an increasing range of products to manage. If you have a lot of experience in managing a particular product line and have worked in an industry for a long time, you are in high demand.

(Video) What is a marketing manager?

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Marketing Managers

Without marketing managers, companies wouldn't know how to adapt products to meet consumers' preferences. They have many responsibilities, including managing and overseeing product, pricing and distribution strategies. If you can make sound business decisions and are analytical, you can perform the duties of a marketing manager.

Marketing managers have a lot of responsibilities, such as putting together estimates and budgets for marketing campaigns, submitting them for approval, working with advertising agencies, being involved in negotiations, preparing sales and advertising contracts, and reviewing advertising material such as print material, TV commercials, and online advertisements. The images of their employer are planned by marketing managers. There are images that include print or video advertisements, public speaking engagements, endorsements and printed literature.

Unplanned images can occur when one of the company's representatives misspeaks in public, or when the company is attacked by an outside force, such as when someone tampering with the company's products after they leave production. The company is doing all it can to investigate and correct the product line, and skilled marketing managers assure the public that is happening. Marketing managers carefully worded statements and advertisements soothe public's fear and outrage, ensuring that the company's reputation survives such accidents.

Marketability of a new product is determined by marketing managers. They test the public interest in a new product. They determine in concert with other team members.

They look for new markets that may require the company's products or services. Marketing managers perform complex product research before introducing the product to non-traditional marketplaces. Marketing managers travel to meet with clients, work with production teams to fine-tune products, and take informal polls regarding the clients product or service.

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The Role of Marketing Managers in a Small Company

A marketing manager is supposed to promote a business. They make sure that the company is communicating the right messages to attract prospective customers and retain existing ones. The role is filled by a marketing professional.

Marketing managers plan and oversee a wide range of activities, including launches, advertising, email campaigns, events, and social media. The size and structure of the company will affect the duties and activities. A marketing manager at a smaller company may take a do it all approach, but one at a larger organization may focus on the needs of the business.

Marketing managers need to know how to build programs and campaigns, collaborate with teams such as product and sales, and report on marketing metrics no matter what type of organization they are in. Marketing managers need to understand the addressable market, target audience, and how the product or service they are promoting helps solve customers' pain points. Creating buyer personas and conducting market research are both necessary for determining how to best engage with customers.

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Some marketing managers have relationships with people outside the company. Strong relationships with vendors, partners, and members of the media are important for identifying opportunities to build awareness of the product and better engage the company's target audience. A marketing manager may need to talk to a third-party agency about a new advertising campaign or reach out to the press for help promoting a new product.

Senior leadership is updated on the progress of marketing activities and the results of campaigns by marketing managers. A marketing manager at a small company may report directly to the CEO, instead of being reported to the director. The editorial calendar may be put together by the marketing managers to support the company's goals.

Trade Marketing: A Strategy for Selling Products to Businesses

Trade marketing is one of the oldest methods of marketing. The point of sale and value chain are the focus of trade marketing. By marketing your products to retailers, you are creating demand for your product in the market before your consumers buy it.

Small and large businesses use trade marketing to market their products. Trade marketing is a strategy that focuses on selling to businesses. Trade marketing is when products are marketed to retailers, wholesalers, and distributors so that they can sell them to final consumers.

Every trade show has an opportunity that you can use. Trade shows are events that take place all over the world. Try to attend as many trade shows as possible.

You will be able to meet your customers and share knowledge about your products at trade shows. You can meet retailers and wholesalers at trade shows. Trade promotions are offers you give to retailers and wholesalers to buy your products.

Consumer promotion is similar to trade promotions. Trade promotions can increase your sales. You can give your products to retailers at 50% off or with other benefits.

How did you become a marketing manager?

The skills of a marketing manager are what help them succeed. Hard and soft skills are needed by marketing managers. Some marketing manager skills are easy to learn.

Hard skills usually involve technical knowledge or industry expertise and require some effort to acquire. A hard skill that a marketing manager can demonstrate is the ability to evaluate and edit marketing materials, including photos and videos. Soft skills are something that people tend to do, but they are also something you can learn and improve on.

Soft skills are used to interact with other people. A marketing manager can use a soft skill to peacefully manage a conflict among their team members. Hard and soft skills are needed for a marketing manager to succeed.

The hard skills help them complete complex tasks while the soft skills help them manage and lead their team. A marketing manager's resume should include an overview of any professional skills relevant to the job. To find out what skills employers are looking for, speak to an established professional.

Determine which skills you can include in your resume. You can see which skills are repeated in online job listings. If a hiring manager responds to your application, you should offer to provide references that can verify your skills.

Marketing managers promote businesses. They develop marketing and pricing strategies, generate new business leads, and oversee marketing department staff. They analyze trends and manage marketing budgets.

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The effectiveness of a company is expected to be contributed by marketing managers. They identify products and markets, suggest sales strategies and approaches, and measure the results of their efforts. They are responsible for all the marketing efforts.

The Role of Managers in Advertising, Promotion and Marketing

Over the next decade, 31,100 openings for advertising, promotions, and marketing managers are projected. Many openings are expected to be caused by the need to replace workers who transfer to different occupations or retire. Advertising managers work with sales staff to come up with ideas for an advertising campaign.

They are in charge of the staff that develops the advertising. They work with the finance department to prepare a budget. Advertising managers are often the liaisons between the client and the advertising agency that develops and places the ads.

In larger organizations, different advertising managers may oversee in-house accounts and creative and media services departments. Some advertising managers specialize in a particular field. The way in which an advertising campaign reaches customers is determined by media directors.

They can use any media they want, including radio, television, newspapers, magazines, the Internet, and outdoor signs. Account executives are not responsible for the creation or presentation of advertising. The creative services department works on that task.

Managers of promotions combine advertising and purchasing incentives to increase sales. Direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events are some of the things that the programs use. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, and contests.

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What is the job of a trade marketing manager? ›

A trade marketing manager is usually responsible for local market brand development within a channel. This is done across a variety of marketing strategies including product launches, public relations and communications efforts, setting up displays and designing loyalty programmes.

What are the four main responsibilities of a marketing manager? ›

Researching and analysing market trends and competitors. Overseeing marketing campaigns. Tracking effectiveness of marketing campaigns and reporting findings to the executive team. Negotiating and liaising with third-party marketing agencies.

What is the difference between trade marketing and marketing? ›

The purpose of trade marketing differs from that of traditional marketing, as it is not focused on the final sale. Instead, trade marketing focuses on the means by which that final sale is made. You need to get your products in front of consumers before they can make the decision to purchase them.

What are the three core responsibilities of a marketing manager? ›

Marketing Manager Responsibilities:

Increasing brand awareness and market share. Coordinating marketing strategies with the sales, financial, public relations, and production departments. Developing and managing the marketing department's budget.

What is the meaning of trade marketing? ›

Trade marketing is a strategy focused on wholesalers, retailers and distributors rather than consumers, with the goal of increasing demand with supply chain partners and getting products in front of consumers. Common trade marketing activities include going to trade shows and offering promotions to potential partners.

What are trade marketing activities? ›

Definition: Trade marketing is a wider marketing discipline that aims to increase demand with supply chain partners such as wholesalers, retailers, or at the distributor level, rather than just at the customer level. Description: Trade Marketing is also called B2B marketing or business-to-business marketing.

What skills are needed for a marketing manager? ›

Here are the top 10 skills you need to succeed as a marketing manager.
  • An ability to understand buyer needs. ...
  • Know the sales process. ...
  • Critical thinking and problem-solving skills. ...
  • Creativity and writing skills. ...
  • Good teamwork skills. ...
  • Communication skills and networking. ...
  • Adaptability. ...
  • Good organization and planning skills.

What does a marketing manager do on a daily basis? ›

As the head of their department, they will research and analyse marketing trends; identify target markets; plan campaigns and develop strategies; manage a team of marketing executives and the budget, as well as monitoring and reporting on the success of campaigns.

What is the qualification of marketing manager? ›

Eligibility to become Marketing Manager

There are some companies that require a master degree along with some experience. Although, candidates from any stream may apply for the profile, but candidates from the Marketing, Communications, Public relations, Accounting, finance and business management will be preferred.

What is an example of trade marketing? ›

One of the best examples of trade marketing strategy is branding, which is an essential tool to ensure the identity of a manufacturer's product. For example, different brands like Microsoft, Apple, Google, etc., do smart branding. So, rather than actual names, their products are famous for their brand name.

What are the 2 types of trade? ›

Trade, in general, is of two types. They are Internal trade and International trade.

Who uses trade marketing? ›

Trade marketing is a type of business-to-business marketing that targets distributors, wholesalers, and retailers rather than end consumers. Learn more about the importance of trade marketing and how to use trade marketing strategies to appeal to your target audience.

What are the responsibilities of a marketer? ›

Marketer duties and responsibilities

Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns. Creating editorial and content creation calendars for various media platforms and outlets.

Is marketing a good career? ›

Marketing is a good major because it's extremely versatile and may lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors may pull in $50k to $208k a year. The Top 10% of earners pulled in over $208,000!

Who works marketing manager? ›

Marketing Coordinator is responsible for tracking sales data, maintaining the promotional material inventory, planning events, preparing reports, etc. They work with the Marketing Manager and assist him.

What are the benefits of trade marketing? ›

They introduce new flavors, show the pros of packaging, and demonstrate their competitive advantage. An effective successful trade marketing strategy helps businesses stand out and gain a market share. When presenting products at trade shows, manufacturers increase exposure, and build brand recognition, and awareness.

What are some examples of trade? ›

To trade means to exchange something such as items or services, to buy or sell items or to buy or sell stocks. An example of trade is when you give your friend your peanut butter sandwich in exchange for his tuna sandwich. An example of trade is when you give a greeting to your friend and get greeted in return.

What are the 4 types of promotion? ›

The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.
  • Advertising.
  • Sales Promotion.
  • Public Relations.
  • Direct Marketing.

What is FMCG trade marketing manager? ›

Main Responsibilities of a Trade Marketing Manager

Leading and implementing channel specific marketing strategies and plans for assigned retailers. Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.

What is local trade marketing? ›

Local marketing refers to the marketing strategies a business uses online to get their products or services in front of people in their local area and engage new and potential customers within a specified radius with the intention of turning them into diehard fans.

Why are marketing skills important? ›

To give your business the best chance of success, you need to invest in marketing skills. For a simple reason: marketing provides visibility for your products and converts customers. Having said that, investing in marketing skills goes beyond just buying marketing tools and hoping for the best.

How do you list marketing skills on a resume? ›

The best way to list marketing job skills on a resume is to customize your resume skills section so that it matches the requirements of the position. Don't just showcase your marketing skill set in the skills section of your resume: sprinkle some skill-related keywords in your summary and the work experience section.

How can I be a successful marketing career? ›

6 Tips For Success In Your Marketing Career
  1. Think from the perspective of the customer. An important part of any marketing strategy is building buyer personas. ...
  2. Work as a Team. Marketing is collaborative. ...
  3. Understand Your Niche. ...
  4. Know Your Competitors. ...
  5. Follow the Trends. ...
  6. Follow the Data.
6 May 2022

Is advertising a trade? ›

A trade advertisement is an advertising undertaken by the manufacturer and directed toward the wholesaler or retailer.

What is general trade? ›

General trade meaning: Local shop/store owned by individuals and catering to the local customers' requirements.‍ Modern trade meaning: Chain stores (supermarkets, hypermarkets, or mini-markets) functioning in a more organized and sophisticated manner.

What are the 3 types of trade? ›

So, in this blog, we'll discuss the 3 different types of international trade – Export Trade, Import Trade and Entrepot Trade.
  • Export Trade. Export trade is when goods manufactured in a specific country are purchased by the residents of another country. ...
  • Import Trade. ...
  • Entrepot Trade.

How does a trade in work? ›

For example, let's say you're buying a car for $10,000. If your trade-in is worth $5,000 and you still owe $2,000 on it, the dealer pays off the loan, and your $3,000 in equity reduces the cost of the new car to $7,000.

How do you become a trade marketing manager? ›

Trade Marketing Manager Education Level, Experience, And Qualifications. Most companies require managers to have a bachelor's degree with a minimum of 3-5 years experience in trade marketing.

What is the modern trade? ›

Modern trade is usually a chain store such as hypermarkets, supermarkets, and minimarkets whose operations (inventory, logistics, merchandising) are more organized than general trade.

What is trade engagement? ›

n. 1 the act or an instance of buying and selling goods and services either on the domestic (wholesale and retail) markets or on the international (import, export, and entrepôt) markets. Related adj → mercantile. 2 a personal occupation, esp. a craft requiring skill.

What are the 5 roles of marketing? ›

5 key functions of marketing
  • Research. In the research stage, marketers uncover consumer behaviours and practices. ...
  • Product. This involves planning for new products and analysing existing ones to find out if there is still a market for them. ...
  • Distribution. ...
  • Management. ...
  • Sales promotion.

What are the 8 functions of marketing? ›

8 Main Functions of Marketing | Marketing Management
  • Selling: It is core of marketing. ...
  • Buying and Assembling: It involves what to buy, of what quality, how much from whom, when and at what price. ...
  • Transportation: ...
  • Storage: ...
  • Standardization and Grading: ...
  • Financing: ...
  • Risk Taking: ...
  • Market Information:

Is marketing a stressful career? ›

Marketing manager is a stressful job because of all the different responsibilities and deadlines. Duties vary depending on the size of a company. Marketing managers need to know how to build programs and campaigns and report on market metrics. Teamwork, collaboration, and excellent communication skills are necessary.

What are benefits of being a marketing manager? ›

What Are the Advantages of Being a Marketing Manager?
  • Varied Project Load. Marketing managers are usually too busy to get bored. ...
  • Center of Activity. Marketing managers have high exposure levels in organizations. ...
  • High Salary. Marketing managers earn relatively high salaries. ...
  • Favorable Job Outlook. ...
  • Transferable Job Skills.
26 Sept 2017

Is marketing a high paying career? ›

Based on some of the highest paying marketing/advertising jobs, you'll find that marketers can earn over $140,000 a year easily without a graduate degree, so there is potential for high pay in this field. However, the range is quite broad, with some marketing and advertising careers earning around $60,000.

What is the highest position in marketing? ›

The Chief Marketing Officer, or CMO, is the most senior marketing position.

Which course is best for marketing manager? ›

Courses to become a Marketing Manager
  • 6.1 MBA Marketing.
  • 6.2 PGDM Marketing.
  • 6.3 Post Graduate Diploma in Marketing.
  • 7.1 USA.
  • 7.2 Canada.
  • 7.3 UK.
  • 7.4 Australia.

What is trade marketing manager in FMCG? ›

Responsible for the execution of all trade activities & the different visibility solutions in order to boost the demand in all trade channels. Responsibilities: Responsible for executing the annual trade support plans across the various trade channels according to roadmap and in line with brand strategies & priorities.

What is a trade sales manager? ›

- Present and sell company services to current and potential customers active on the assigned trades. - Maintain and develop existing and new customers relationships through appropriate propositions and sales methods.

What means trading manager? ›

a person in an organization whose job is to manage the buying and selling of goods, investments, etc.: He is a risk and trading manager at Total Petroleum Inc.

What is the role of a key account manager? ›

A key account manager's main role is to retain top customers and nurture those key relationships over time. Ideally, they become a strategic partner and advisor to the client, discovering new opportunities to work together for mutual benefit.

What is a channel marketing program? ›

Channel marketing is the practice of working with a third party to take your products or services to market. It's a faster and more effective method than more traditional growth models, and it can be productive for businesses—large and small—across multiple industries.

What is a trade marketing assistant? ›

Supports the coordination, production, and distribution of various communications with outside vendors such as printers and POS suppliers. Manage operational requests in terms of in-store visibility, making sure corporate guidelines are respected and activities are aligned with the global Marketing Calendar.

What are the duties and responsibilities of sales supervisor? ›

Job Responsibilities of a Sales Supervisor

Respond to customer inquiries and complaints. Direct and supervise employees engaged in sales, taking inventory, reconciling cash receipts, or in performing services for customers. Monitor sales activities to ensure that customers receive satisfactory service and quality goods.

What is customer and trading manager? ›

As a Customer & Trading Manager you'll oversee every aspect of the store -from opening and closing the store, cashing up, managing performance and schedule-planning, to making sure those essential products are there for our customers.

What is the difference between Oasys and CTM? ›

There are significant workflow differences between OASYS Global and Omgeo CTM: Omgeo OASYS Global is a sequential workflow where the broker/dealer is blind to the matching statuses and exceptions in Omgeo CTM and therefore has to rely on the investment manager for exception resolution.

How do you trade with cots? ›

One way to use the COT report in your trading is to find extreme net long or net short positions. Finding these positions may signal that a market reversal is just around the corner because if everyone is long a currency, who is left to buy? No one. And if everyone is short a currency, who is left to sell?

What makes a successful account manager? ›

A successful Key Account Manager is: Empathetic – deeply understand the goals, drivers, and needs of others. Service-oriented – ready to go the extra mile for their clients. Strategic – doesn't get trapped in the weeds, understands the bigger picture.

What is the career path of an account manager? ›

Effective account managers may advance on to a senior account manager or account director position, which involves overseeing several account managers. From there, some become a director of account services—a high-level role overseeing an organization's entire account management department.

What is the difference between key account manager and sales manager? ›

Overall, key account management and selling are very different. While a salesperson focuses on the short term — by necessity — a key account manager (KAM) prioritizes the future.


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